Human teams. AI systems. The adjustment your business needs to make.

We build and manage AI-powered front offices for service businesses — so you never miss a call, lose a lead, or forget a follow-up again.

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or call us at +1 510-513-8851

We help human teams adjust to AI.

The Adjustment Group is an AI systems consultancy that helps US business owners automate their customer communications, lead management, and operations using artificial intelligence.

We specialise in building and managing AI-powered 'front offices' — the systems that answer calls, respond to enquiries, book appointments, follow up with leads, and keep your CRM organised — so business owners can focus on running their business.

We work with business owners running companies between $1M and $30M in annual revenue who don't have a CTO or in-house tech team. Our ideal clients are in home services (HVAC, plumbing, electrical, roofing), real estate, and med spas.

If you're losing leads because your team can't answer every call, or you know AI is important but don't know where to start — we're built for you.

Home services business

Home services

HVAC, plumbing, electrical, roofing — inbound calls answered 24/7, jobs booked automatically.

Real estate agency

Real estate agencies

Speed to lead is everything. AI responds to enquiries in seconds, not hours.

Med spa and aesthetics

Med spas and aesthetics

Consultative AI that answers treatment questions and books appointments.

Growing business

Any growing business

If your team is spending more time on admin than growth, we should talk.

What We Build For You

Starter

$497/month

Get started fast

AI receptionist on your business line 24/7. Missed call text-back. Basic CRM setup. Monthly performance report. Live within 48 hours.

Get Started
Most Popular

Core

$5,000 setup + $1,500/month

The full AI front office

Everything in Starter, plus: Conversation AI for website chat. Lead nurture sequences. Appointment booking. Pipeline management. Review automation. Monthly strategy sessions. Setup in 3–7 days.

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CAIO

$10,000 setup + $5,000/month

Your fractional Chief AI Officer

Everything in Core, plus: Custom workflow design. Multi-channel campaigns. Advanced integrations. Weekly strategy calls. Priority support. Direct access to our founder. Setup in 14–21 days.

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Frequently Asked Questions

For Starter tier, within 48 hours. For Core, typically 3–7 days depending on complexity. CAIO engagements take 14–21 days for full setup.
No. Our voice AI uses natural-sounding speech with sub-600ms response times. Most callers can't tell they're speaking with AI.
No. You keep your existing business number. We set up call forwarding so that if you don't answer after a few rings, or during after-hours, the call automatically routes to your AI receptionist. You stay in control — answer when you can, and the AI catches everything else.
It escalates to your designated human team member. We always configure human handover before any AI goes live — that's a non-negotiable safety rule.
Not at all. We handle all the technical setup. You and your team use a simple mobile app and dashboard to see what's happening.
Our Revenue Rescue Report is free and gives you a clear picture of the opportunity before you spend anything. We also offer Starter tier as a lower-commitment entry point.
We currently specialise in home services (HVAC, plumbing, electrical, roofing), real estate agencies, and med spas. If you're in a different industry, reach out — we may still be able to help.
A virtual receptionist is a person answering calls during business hours. Our AI receptionist works 24/7, never calls in sick, qualifies leads consistently, books directly into your calendar, and updates your CRM automatically. It also improves over time as it learns your business.
An analysis of your current lead response times, missed call volume, follow-up gaps, and specific recommendations for how AI can recover lost revenue. Delivered within 24 hours, no obligation.
We're not a marketing agency. We don't run paid ads, manage social media content, or do SEO as a standalone service. However, at our higher tiers, we can integrate lead generation strategies as part of a broader AI systems engagement.